Marketing strategy for the win!
Over the past two months, my social media newsfeed has been filled with pop up sales and testimonials for LuLaRoe clothing. Glowing testimonials abound!
However, I find their listed sizing confusing. I have seen some items that are tempting, but I have never purchased any.
Six months ago, I had honestly never heard of the company. Suddenly, I am seeing it everywhere I look, which fits my definition of marketing genius. It appears to be sold on the party plan, like Tupperware and so many others. **
**disclaimer – I tried selling Tupperware.
Twice.
Sales is not my strong point, but I do love Tupperware.
So I clicked the links on “you can make a kazilllion dollars selling LLR with no work” and “selling LuLaRoe for fun and profit!”…etc.
The links took me down a rabbit hole. Glowing testimonial after glowing testimonial led me to actually check out what kind of investment is required.
Whoa!
Not quite the hundred dollar investment I expected to pay for my basic initial starter kit. I was thinking maybe five hundred dollars, but my decimal point was misplaced.
Then the “anti” videos started popping into the stream. Not everyone has glowing reports on their experience selling LLR, it seems. The drawbacks I saw on these videos about being part of the sales force were enough to convince me not to buy a starter kit. Plus, there is that whole “**disclaimer – I tried selling Tupperware.
Twice.
Sales is not my strong point, but I do love Tupperware.” thing.
I know Tupperware. I use it daily. I have used Tupperware for fifty years, and still love it today. If I cannot make any money selling a product I will praise to anyone who listens (and some that don’t) – how can I possibly expect to make money selling a product I have never seen?
So now I am on the prowl to find these products in “real life.” I had good luck the last time I bought a product “sight unseen” under similar circumstances – and I did also flirt with the idea of selling Jamberry products. However, that flirtation came after using and loving the product. Which totally proves the marketing genius of LuLaRoe, at least to me.
So if you decide to have a local party selling LLR, I would love an invitation to see these products in real life. (And if you have a local party selling Jamberry or Tupperware, you would be a fool to *not* invite me, as those are things I do love already…)